In 2025, the Korean bag fashion industry continues to be hot and watched by people worldwide. With a combination of beautiful design, good quality, and accessible prices, “K-Bag” has become a must-have item for women. Bags are not just for storing things, but are essential pieces that perfectly elevate the style of any look.
TTUFU has compiled the 5 most talked-about Korean bag brands that are expected to capture the hearts of fashionistas throughout 2025!
1. OSOI – A New Definition of Quiet Luxury
OSOI remains one of the top brands that bag collectors must have. Its design philosophy emphasizes timeless simplicity, yet is subtly infused with distinctive and unique details.
- Highlights: Sculptural design with rounded curves and clear angles. Uses high-quality materials (mostly genuine leather), offering a luxurious feel without being ostentatious.
- Popular Models: The famous compact round Toni Bag and the trendy long shoulder bag, Boat Wide.
website : https://osoi.co.kr/
2. Marge Sherwood – Retro Yet Timelessly Chic
Marge Sherwood is a brand that perfectly blends classic vintage styles with modern trends, offering an effortlessly cool look.
- Highlights: Designs inspired by vintage styles, especially the 90s and Y2K, while maintaining a sleek elegance. Can be paired with both street fashion and formal looks.
- Style: Plays with a variety of textures and colors, giving each bag its own story and character.
website : https://margesherwood.com
3. Stand Oil – K-Pop Idols’ Favorite Minimalist Bag
Stand Oil is a vegan leather bag brand that has achieved great success in terms of ease of use and modern design, becoming a daily bag for many idols.
- Highlights: Emphasizes Scandinavian-minimalist design that is neat, clean, and focuses on practical functionality with ample storage. High-quality vegan leather materials at an affordable price.
- Popular Models: The cute rounded Chubby Bag and the simple rectangular shoulder bag, Post Bag.
website : https://standoil.kr
4. SAMO ONDOH – Fun, Colorful, and Playful Brand
If you’re tired of minimalism and want to add some fun to your look, SAMO ONDOH is the answer. With its distinctive, colorful, and playful designs, this brand’s bags are loved by many celebrities.
- Highlights: Unique and unconventional designs, uses striking colors, and often comes with cute accessories or keychains to personalize your style.
- Popular Models: Pocket Mug Bag and bags that come with chain straps or adjustable belt straps in various styles.
website : https://www.samoondoh.co.kr
5. MARHEN.J – Eco-Friendly and Practical Vegan Bags
This brand has consistently been popular as a pioneer of fashion bags that use environmentally friendly (Vegan & Sustainable) materials, while maintaining modern designs that are practical for daily use.
- Highlights: Focuses on tote bags or rectangular shapes that offer large storage capacity, are durable for everyday use, and many models are water/stain resistant. The design considers ergonomic principles, making them comfortable to carry.
website : https://www.marhenj.co.kr
Bags from these Korean brands demonstrate the 2025 fashion trend, which continues to emphasize the perfect blend of simple yet unique beauty (Timeless Value) with practical functionality (Practicality).
