In the early 2000s, the Korean cosmetics market was in the heyday of street stores. But there aren’t many options. Compared to that time The beauty market in 2024 will become more luxurious. And the truth is The channel for purchasing products is not only offline. But there are also online channels. There is more variety. And an indie beauty brand was born!
In this article, TTUFU would like to introduce a collection of beauty products from indie brands that ordinary people can use. Those who are not interested in beauty may not know.
5 Trending brands of Korean cosmetics in 2024
Are you looking for products from celebrity Son Min Soo?

1.AOU, a brand created by Eun Bi The makeup artist is responsible for the makeup of hot female stars such as Twice, Jang Wonyoung, Winter, and Suzy, and is the second most famous makeup artist. After Teacher Jung Sam- Mun. The first product, Apple Balm, became so popular that it was considered an important event in the post-Corona global crisis. When a brand builds up a reputation has launched a foam balm/matte lip liner and became a leader in lip makeup Because it is a cosmetic product produced by a makeup artist. Therefore, it has the best product quality among lip products. and is famous as the product of celebrity Son Min Soo Because celebrities and stores use it very often as well. As celebrities develop products, actress Kim Ji Won recently caught attention by introducing A.O.U’s Postulbomb on What’s in My Bag.
Website : www.hemekolab.com/aoucosmetics
Basic skin food is here.
2.ongredients This is a brand that brings lightness to makeup for the skin during the transition of winter seasons. This is when the foundation used is too hot. Therefore, I would like to recommend Skin Barrier Calming Lotion. After washing your face, gently relieve dryness with a light moisture serum and spread Skin Barrier Calming Lotion in the direction of the skin texture. As the lotion is absorbed The glow from within and just the right amount of oil anchor the base product well. Anyone can see that the skin is well-nourished. For very dry skin that cannot maintain its water and oil balance with lotion. It is recommended to apply the same type of cream. Even after winter and the change of seasons Just mix a little with your usual light moisturizing cream and spread it thinly on your face to make the perfect lightweight foundation.

Website : https://ongredients.com
Taking care of your hair with beauty

3.Lador This is a perfumed hair oil. Products and scents are divided according to hair type. And the most popular product is ‘Osmanthus’, which is sold only for severely damaged hair. The scent is gentle and non-synthetic. So it won’t hurt your head. If you use it on wet hair evenly after shampooing. It will keep you calm when drying. However, it is frustrating that the pump port is so short that you have to hold it in your hand and tilt it to pump. And the amount released per pump is so small that it takes 5 pumps to get a satisfactory amount.
Website : https://lador.co.kr
Chicness in a bag
4.Naming The most famous product group is cushion foundation. The most popular are multi-layered cushions with formulas between semi-matte and semi-glow. And it’s an ivory color that Koreans love because it provides enough coverage without being too thick on the skin. By combining these three elements together It caused word of mouth among Beauty YouTubers that it was a cushion that was comparable to department store products. It is a product that can be easily recommended even to makeup beginners.

Website : https://naming.co.kr
Can we be Korea’s Glossier?

5.Kared, the overall atmosphere feels like the American beauty brand ‘Glossier’ because of the basic brand and slogan. ‘Healthy skin care’ which emphasizes healthy and natural beauty.
Because it is a basic brand They sell serums and skin radiance pads as well, but ‘Kared’s’ signature product is lip balm. They are aggressively marketing it through social media with their main product being a so-called lip balm. It’s called ‘Defense Volume Lip Shield’ which has a long full name. When looking at the details page It will be explained with keywords. #lipsslowaging that it is a product that protects lips from UV rays and provides antioxidant care
Website : https://www.instagram.com/kared.kr/